Pride - Your Newsletter

It is the role of Cornwall Council and the Town Centre Manager to encourage people to feel proud of their town and of the many independent traders working very hard to make St Austell a better place. It is necessary to encourage visitors to the town, engender pride and empower traders to help raise the profile of their businesses. 

With White River Place now open, the attraction of the town is even greater and they are looking to attract other new retailers into the scheme and it is confident that other names will be announced in due course. With White River Cinema now open, and  proving very popular with locals and visitors alike, it is easy to see why St Austell is becoming again the popular and prosperous town of years ago. More than £75m has been invested in developing this scheme which was completed in October 2009.

The aim of the Pride Newsletter, was of building loyalty in local people, to encourage them to visit the town during the transitional period before White River Place was open, to promote existing traders and raise awareness of the excellent work that is being done throughout St Austell.  These were published bi monthly and featured lots of events and activities in the town plus featuring traders, news updates and What's On.

It is hoped that a similar marketing campaign will be done in 2010 but please feel free to download one of the past editions.